A beauty brand moving from WooCommerce to Shopify
A growing catalog outgrew a plugin-heavy WooCommerce setup, where every stock update needed manual reconciliation and the checkout was the most fragile part of the site.
MigrationEngagement capabilities
Below are illustrative engagements — the shapes of problem we take on and how we approach them. They are written to show our thinking, not to stand in for client references.
A growing catalog outgrew a plugin-heavy WooCommerce setup, where every stock update needed manual reconciliation and the checkout was the most fragile part of the site.
MigrationA large catalog was trapped in a stock theme where every campaign needed a developer, and collection pages could not express the differences between product ranges.
Theme developmentSubscribers had to email support to change a delivery date or swap a product, and the subscription platform's default portal did not match the brand or the actual service rules.
App developmentPurchase orders, inbound stock, and supplier lead times lived in shared spreadsheets, so Shopify inventory was always a day behind and nobody trusted the numbers.
IntegrationsTraffic was healthy but mobile shoppers struggled to navigate an expanded range, and the cart gave no useful information about shipping thresholds or availability.
Redesign & CRORetail and wholesale ran as two disconnected systems, with trade pricing maintained by hand and account managers re-keying orders received by email.
Shopify PlusDetail
The same engagements, with the reasoning and the typical deliverables set out in full.
Migration · Illustrative engagement
A growing catalog outgrew a plugin-heavy WooCommerce setup, where every stock update needed manual reconciliation and the checkout was the most fragile part of the site.
Audit the source data before scoping, map products, variants, customers, and content field by field, rebuild the storefront on Shopify, and treat URL mapping and redirects as their own workstream rather than a launch-day afterthought.
Theme development · Illustrative engagement
A large catalog was trapped in a stock theme where every campaign needed a developer, and collection pages could not express the differences between product ranges.
Build a modular theme from a documented section library with constrained settings, so the merchandising team can compose campaign and collection pages without new code — and without drifting off-brand.
App development · Illustrative engagement
Subscribers had to email support to change a delivery date or swap a product, and the subscription platform's default portal did not match the brand or the actual service rules.
Build a branded portal against the subscription platform's API with the business rules encoded once, connected to Shopify customer accounts, and instrumented so failures surface to the support team instead of the customer.
Integrations · Illustrative engagement
Purchase orders, inbound stock, and supplier lead times lived in shared spreadsheets, so Shopify inventory was always a day behind and nobody trusted the numbers.
Model the operational workflow, agree a single source of truth for each field, and build an embedded admin app with queued, idempotent synchronization and alerting the operations team can act on.
Redesign & CRO · Illustrative engagement
Traffic was healthy but mobile shoppers struggled to navigate an expanded range, and the cart gave no useful information about shipping thresholds or availability.
Audit before redrawing: use analytics and session behaviour to prioritize navigation, filtering, and the product-to-cart path, then redesign and ship those templates in sequence so each change stays observable.
Shopify Plus · Illustrative engagement
Retail and wholesale ran as two disconnected systems, with trade pricing maintained by hand and account managers re-keying orders received by email.
Design the B2B experience as part of one commerce estate — shared components and content model, with company accounts, price lists, and ordering rules configured against the capabilities the plan supports.
Your project
The most useful conversation is usually about a specific constraint — a migration deadline, a slow storefront, a workflow nobody can automate.