Insights
Practical guides, migration playbooks, and build notes from the work we do. No filler — each one covers a decision we get asked about regularly.
5 articles
Migration and replatforming get used interchangeably, and that is where budgets go wrong. How to tell which project you are in, and what changes when it is the bigger one.
A practical guide to planning a Shopify migration: what to audit before you scope, how to map fields and URLs, and where migrations usually go wrong.
A practical test for choosing between an app from the Shopify App Store, a workflow automation tool, and custom development — and what a custom app really costs to own.
What to inventory in an existing Shopify theme before rebuilding it, what to deliberately leave behind, and how to release the new one without losing what worked.
A repeatable method for measuring what third-party Shopify apps actually cost your storefront, and a framework for deciding what to remove, defer, or replace.
In progress
If one of these would help a decision you are making now, tell us — we would rather answer the question directly than have you wait for the article.
Shopify Builds
Product types, options, variants, and metafields — the decisions that are cheap now and expensive in two years.
Shopify Plus
A plain reading of which capabilities are plan-gated, which are not, and how to tell whether you need it yet.
Themes & UX
Why constrained settings beat flexible ones, and how to name and preset a section library so it gets adopted.
Apps & Integrations
Choosing a single source of truth, handling sync conflicts, and designing failures your operations team can act on.
Ask directly
Migration planning, app decisions, theme rebuilds, performance — we will give you a straight answer based on what your store actually looks like.