A closer move than most — with a few sharp edges.

They need an explicit decision, because Shopify's model is variant-based. Depending on the modifier, the answer is a real variant, a line item property for things like engraving text, or an app for surcharge-style options. We identify every affected product during discovery so nothing is flattened by surprise at import.

The behaviour can usually be reproduced, though through a different mechanism. Shopify Plus B2B supports company-level catalogs and pricing; other plans rely on apps or custom logic. Which route applies depends on your plan and rule complexity, so we confirm that before scoping.

No — Stencil templates do not port to Shopify. The storefront is rebuilt as a sectioned Online Store 2.0 theme. In practice this is an opportunity: it is the natural point to resolve the merchandising limits the old theme imposed, rather than reproducing them.

Generally the data side is more predictable, since both platforms are hosted and expose reasonable APIs. The catalog modelling differences are the real work. So it is often less risky overall, but not automatically quick — that depends on how heavily you use options and segmented pricing.

BigCommerce URL patterns are inventoried and mapped to their Shopify equivalents, then implemented as redirects at launch. Where the mapping is not one-to-one we list the exceptions and decide on each explicitly rather than allowing them to 404.